How to list your pool business, free
A listing costs nothing, there is no profile to fill in, and we write the description from your own public website. The licence test we apply, the contact details we withhold, and why we will not quote a buyer volume. Unlicensed pool work in NSW carries a $22,000 fine.
Listing a pool business here is free. There is no profile to complete — we write the description from your own public website. Admission is the state licence test: $5,000 in NSW, $3,300 in Queensland, $10,000 in Victoria. We currently carry 747 businesses across 67 areas in NSW, Queensland, Victoria and WA.
The short answer
- The listing is free and there is nothing to fill in. We compile it from public sources and write the description from your own website text.
- Admission is a licence test, not a payment. Pool building work needs a contractor licence above $5,000 in NSW, a QBCC licence above $3,300 in Queensland, and registration above $10,000 in Victoria.
- We withhold your phone number and email until you claim the listing. A sole trader's contact details are personal information, and we do not publish them by default.
- The paid product will be quote requests, not profile features — logos and photos are not the thing a builder actually wants. We are not charging for anything today.
- Quote requests carry a postcode and a pool type — concrete, fibreglass or plunge — so an enquiry reaches businesses working in that area rather than everyone.
- We will not promise you lead volume. The site is new. Any directory quoting a monthly lead number before it knows your postcode is guessing.
| What | Included free | Notes |
|---|---|---|
| Business name, suburb, category | Yes | Compiled from public sources |
| Written description | Yes | We write it from your own public website text, not from a form |
| Area and suburb pages you appear on | Yes | Matched on the areas you service |
| Phone and email shown publicly | No | Withheld until you claim the listing — personal information |
| Correcting or removing your listing | Yes | One form, no account, removal is permanent |
| Quote requests routed to you | Not yet | This is the intended paid product. Nothing is being charged today |
| Total cost to be listed | $0 | No card, no account, no contract |
There is no profile to fill in, because we write it
Most directories hand you an empty profile and make the good version of it a paid upgrade. That model puts the work on the business and holds the useful content hostage, and it is why so many directory listings sit half-finished for years.
We do it the other way around. A listing is compiled from public sources, and the description is written from the business's own published website text — the pages you already wrote about what you build. Nothing about a description is a premium feature. If your listing reads well, that helps a buyer decide, which is the entire point of the page existing.
This work is in progress across the directory rather than finished. If your listing is currently name, suburb and category only, that is where the queue is, not a tier you need to buy out of.
What we check before a business goes in
Admission is a licensing test. Pool construction is licensed work in every mainland state, and the thresholds are low enough that no genuine pool build falls under them.
In New South Wales, swimming pool building work — defined to include construction, renovation, repair, safety fencing, filtration and heating — requires a contractor licence once the work is valued above $5,000 in labour and materials. Unlicensed work carries a fine of $22,000 for an individual or $110,000 for a company under the Home Building Act 1989. In Queensland, the QBCC requires a licence for building work valued over $3,300. In Victoria, Consumer Affairs Victoria requires registration as a building practitioner for domestic building work over $10,000.
The thresholds are not aligned, and that is worth knowing if you work across a border. A $4,000 job that needs no licence in Queensland needs one in Queensland at $3,301 and none in NSW until $5,000.
What we withhold, and why
Unclaimed listings show name, suburb and category. We hold your phone number, email and address in our records and do not publish them until the business claims the listing.
The reason is not caution for its own sake. A sole trader's contact details are personal information, and publishing a person's mobile number on a page they never asked to appear on is a different act from listing a company's switchboard. Rather than try to sort 747 records into companies and individuals, we withhold by default and release on claim.
That has a real cost to us — it makes those pages thinner and keeps them out of the index — and we have kept it anyway. If you would rather not be listed at all, the removal form takes one submission, no account, and the removal is recorded permanently so the listing does not reappear when we refresh our data.
What the paid tier will be, and what it will not be
The paid product is quote requests. A buyer fills in one form with their postcode and what they want built, and that enquiry goes to builders who work in that area. That is the thing a pool business actually wants — not a logo slot, not a photo gallery, not a badge.
Nothing is being charged today and there is no account to open. When there is something to buy, it will be described plainly, on this page, with the price on it.
We are not a pool builder and never quote on work ourselves. We do not take a margin on your build, we do not resell your job, and we have no interest in who wins it beyond the buyer getting a real quote from a licensed business.
What we will not promise
We will not tell you how many leads you will get. This site is new, and the honest position is that we do not yet know what volume looks like by postcode, by season, or by pool type. Any directory that quotes you a monthly lead number before it knows where you work is guessing, and you should treat the confidence as a sales technique.
We will not tell you a listing ranks you on Google. A directory listing is one citation among many; it is not a ranking strategy, and anyone selling it that way is overselling it.
What we will say is what is verifiable: the listing is free, the description is free, the contact details stay private until you claim them, and the removal form works. That is a small set of promises, and all of them are ones we can keep.
Common questions
How much does it cost to list a pool business?
What do I need to qualify for a listing?
Why isn't my phone number showing?
Do I have to pay to get quote requests?
How many leads will I get?
How do I get my listing removed?
Sources
- NSW Government — Swimming pool building work licence
- QBCC — Who must hold a QBCC licence
- Consumer Affairs Victoria — Becoming a registered building practitioner
General information only, current at 2026-09-03. Pool rules differ by state and by council, and penalty amounts are updated regularly. Confirm your own obligations with your council or a registered inspector before acting.
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